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Awards
Wooshii Wins C2A Creative Communication Award
We are delighted to have been awarded the C2A Creative Communication Award in the Promotional Video / TV / Film / Animation category, for our virtual production project in collaboration with Mettler Toledo.
Insights
How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies
In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up!
Insights
5 Reasons To Not Use Video Marketing
Wyzowl’s ‘2024 State Of Video Marketing Report’ highlighted five key barriers that marketers face when they think about using video in their content marketing strategy. All of them make sense. But all of them are fixable, if you know where to look.
Insights
Generative AI and Marketing Within Enterprise.
Andreessen Horowitz (aka @a16z) recently shared some findings from their latest exploration into the world of Generative AI. We dive into the implications for marketers.
Insights
Ready or Not: AI Is Redefining the Modern Workplace
AI is reshaping the workplace. A report by Microsoft and LinkedIn, looks at how employees are adopting AI tools.
Posts
Machine Learning in Marketing: What You Need to Know
Machine learning has become a game-changer in the world of marketing. It’s transforming the way businesses understand their customers and deliver experiences that truly resonate.…
Insights
Best AI Video Models – June 2024
Explore the top AI video models like OpenAI’s Sora, Luma AI’s Dream Machine, and Runway’s Gen-3 Alpha. The future of AI in video creation.
News
AI in Creativity: From Threat to Ally in Advertising
Explore AI’s impact on advertising and creativity. Learn how AI enhances work quality, threatens jobs, and reshapes the creative landscape. Insights from Cannes Lions 2024.