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How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies

In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up! 

Insights

Data-driven Video: Practical Steps to Enhance Your Video Content

Calling all content teams! We’re turning our lens towards a new, tech-enabled and dynamic way to improve the efficiency and effectiveness of video content for enterprise — by using data to inspire and drive creative ideation.

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Insights

Generative AI and Marketing Within Enterprise.

Andreessen Horowitz (aka @a16z) recently shared some findings from their latest exploration into the world of Generative AI. We dive into the implications for marketers.

Publicis Wooshii
Insights

Publicis Pro Partners with Wooshii to Launch New AI Platform

Wooshii today announces that Publicis Pro, has launched B2B Lab, built on Wooshii’s new Co-Pilot technology.

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Introduction to Prompt Engineering for Marketers

Ready to level up your game with the latest AI wizardry? Welcome to the fascinating world of prompt engineering – your new secret weapon in…

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Insights

Unlocking the Power of Prompt Engineering: A Marketer’s Guide

Explore advanced prompt engineering techniques to enhance your marketing strategy with AI-driven content creation. Learn how to craft precise prompts for better results and efficiency.

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Practical Advice on Using Large Language Models Securely and Responsibly

Large language models like ChatGPT have captured the imagination – and for good reason. They enhance productivity, automate mundane tasks, and assist in complex decision-making…

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