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Insights
How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies
In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up!
Insights
Publicis Pro Partners with Wooshii to Launch New AI Platform
Wooshii today announces that Publicis Pro, has launched B2B Lab, built on Wooshii’s new Co-Pilot technology.
Posts
The Simple “Re-reading” Technique That Will Change How You Use AI in Marketing
Discover how RE2 prompting can drastically improve the accuracy and relevance of your AI tools. Learn this simple yet powerful technique to enhance content creation, chatbots, and customer insights in minutes.
AI in Marketing
The AI Revolution Isn’t Slowing Down: Why Marketers Should Double Down on LLM Innovation
With artificial intelligence, scepticism is mounting. Prominent voices like Gary Marcus argue that we’re approaching the limits of large language model (LLM) capabilities. Yet, the…
Biotech
Online
Internal Comms
Thermo Fisher Scientific: Capillary Electrophoresis
Thermo Fisher Scientific wanted to produce an impactful promotional video to showcase the developments of CE technology over the past 70 years, and the role it plays across many scientific research fields.