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How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies
In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up!
News
Introduction to Prompt Engineering for Marketers
Ready to level up your game with the latest AI wizardry? Welcome to the fascinating world of prompt engineering – your new secret weapon in…
Biotech
Online
Product Video
Thermo Fisher Scientific Automated Video Production
BLENDING DATA, TECHNOLOGY & CREATIVITY “This solution enables brands to use video on a scale that would be impossible via traditional production techniques. For Thermo this was an SEO play with the objective to maximise organic reach on every page. Where a <$10 video is…
Technology
Online
Video Ads
Amazon Alexa – Stories Part 2
This year we were asked to produce over 120 deliverables from 6 master videos shot across 3 different countries. Each video featured a different Amazon Alexa customer who shares their unique way of using the product and how it has impacted their life.