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How Connected TV Ad Spend Will Surge in 2024: Predictions and Strategies

In an era where technology is at the forefront of every industry, the advertising world is no different. The landscape of television advertising is shifting—moving away from traditional TV ad spend to a more digitally-oriented approach. It’s time to explore the phenomenon that is predicted to dominate the advertising industry in 2024: Connected TV (CTV) Ad Spend. Buckle up! 

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Insights

Ready or Not: AI Is Redefining the Modern Workplace

AI is reshaping the workplace. A report by Microsoft and LinkedIn, looks at how employees are adopting AI tools.

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Posts

Machine Learning in Marketing: What You Need to Know

Machine learning has become a game-changer in the world of marketing. It’s transforming the way businesses understand their customers and deliver experiences that truly resonate.…

Top Video AI Models
Insights

Best AI Video Models – June 2024

Explore the top AI video models like OpenAI’s Sora, Luma AI’s Dream Machine, and Runway’s Gen-3 Alpha. The future of AI in video creation.

RE2 Prompting
Posts

The Simple “Re-reading” Technique That Will Change How You Use AI in Marketing

Discover how RE2 prompting can drastically improve the accuracy and relevance of your AI tools. Learn this simple yet powerful technique to enhance content creation, chatbots, and customer insights in minutes.

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News

Introduction to Prompt Engineering for Marketers

Ready to level up your game with the latest AI wizardry? Welcome to the fascinating world of prompt engineering – your new secret weapon in…

Security of AI
Insights

Practical Advice on Using Large Language Models Securely and Responsibly

Large language models like ChatGPT have captured the imagination – and for good reason. They enhance productivity, automate mundane tasks, and assist in complex decision-making…

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“This has added to our profits this year. For that reason alone you should be using it“ CEO – PUBLICIS PRO

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Online
Product Video

Thermo Fisher Scientific Automated Video Production

BLENDING DATA, TECHNOLOGY & CREATIVITY “This solution enables brands to use video on a scale that would be impossible via traditional production techniques. For Thermo this was an SEO play with the objective to maximise organic reach on every page. Where a <$10 video is…

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