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The promotional video has truly changed the face of websites of the past 10 years. Today, a website without a promotional video looks dated. So why are so many sites turning to promotional video with such force?
Here are our top 5 reasons why promotional videos are a must for the modern website owner:
- Speed - Simply put, promotional videos on your website tell your story quicker. Attention spans online are getting shorter and shorter. Promo videos give your website the very best chance to grab the users' attention and to sell in your product or service.
- Engage - Promotional videos are engaging. A block of 300 words of text might accurately explain your product, but do they engage the user?
- Emotion - Promotional video productions can have emotion designed into them. You can emphasise the points you want rather than hoping the viewer will passively come across those you feel to be important.
- Build Trust - Well produced promotional videos help your buyer meet the team and connect with the person they are buying from. People buy from people and so anything you can do to put yourself in front of the buyer is going to aid you in the sales process.
- Share - Promotional videos done correctly can be shared and used in other online arenas. Perhaps you could build a series of promo videos around your key services and offerings? Every time you do, you should upload them to your YouTube video channel or Facebook page. Just because they are promotional videos does not mean they cannot be entertaining.
In short, take your lead from many of the world's largest and most successful sites. A good majority include promotional video productions on their home page (some, as in the case of Dropbox, have nothing but video).
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