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The Safemate project is about exploiting the recent advances in technology to present to our customers personal Safety alarms that are easy for anyone to operate - at an affordable price.

Our typical customer can be anyone, I write a little bit more on that under "About the Brand".

The Safemate tracker unit (worn by the user) uses the newest GPSes on the market - optionally GSM triangulation - to know the location of the user. When the button is pressed - as a result of emergency - two things will happen. First, a telephone conference is set up between the user and any number of alarm recipients that answer the call. Simultanously, SMS messages are sent out to these recipients with the exact location of the user.

Your task is to convey this concept to any person in approximately 30 seconds. The text below is work in progress, but it may also end up being our final text guiding the animation video.

Do keep in mind that many our customers are not technical at all. Steer clear of all the technical stuff (e.g. communication with sattelites, radio masts, etc.) - it is just not relevant in this short concept presentation.

The reason why we don't compete with all the app developers in the world, is that our product has only one purpose (thus one button), and can sustain harsh conditions (including floor drops, moist/water). This point is very important to us, and I feel that it is not sufficiently communicated in the text below text as is. My desire is that the animation makes it clear somehow, that a smart phone would fall short of our product (since a smart phone is far less robust).

The text is not written in stone, at least not yet, and may be modified to better suit our purpose. That also goes for the part describing potential situations were the Safemate personal alarm may come in handy (read on and it makes more sense).

We are currently in dialogue with a narrator, and if this dialogue proves fruitful, we aim to upload the mp3 file in a weeks time.

One presentation that I think works well can be found at this URL: http://www.youtube.com/watch?v=PBARB4QcnoY&list=FLT6srXlSf2cG8aPiMjeXDFw&index=30&feature=plpp_video

In connection with the above link, it has to be said that I was very reluctant to do anything that potentially guide your creativity, so I have to point out that this video should by no means be regarded as restrictions or even guidelines , but it could - maybe - be an approach to follow or at least serve as inspiration.

I do not wish to present images of the product itself for a number of reasons, the most important being that we want to abstract the presentation from such visual details. The tracker unit could be thought of something that you can wear around your nect, around your arm wrist, around your upper arm, in a belt clip or in a pocket, containing one, big button with an exclamation mark on it.

Manuscript text (to be read by a narrator):

Media Types

Animation

Media Length