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Kiahu - Customer Experience Software

Overview

Kiahu is a software start-up specialising in Customer Experience software. We equip business and technology teams with the frameworks, tools and services to help them create compelling experiences for their customers.

Our flagship product - Kiahu CX - is an open-source Customer Experience Application Framework. It enables organisations to build highly differentiated business applications that deliver amazing experiences to your customers and employees.

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Audience

Kiahu CX is designed for innovators who understand that unlocking opportunity in today’s competitive marketplace is driven by delivering a better customer experience.

Our target market are Enterprise organisations – in particular senior members of the business & technology teams involved in the technology buying process (CEO’s, Finance Officers, Business General Managers, Head of Sales, CTO’s, CIO’s).

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Brief

Our main hurdle is explaining what Kiahu CX is, what it does and how customers can apply it in their environment.

Therefore we would like an introduction video that answers the following questions:

Q. What is Kiahu CX?

A. Kiahu CX is a Customer Experience Application Framework (software)

Q. What does Kiahu CX do?

A. It provides a base framework on which to build highly differentiated business applications that deliver amazing experiences to your customers and employees.

Q. What are the benefits of Kiahu CX?

A. Use Kiahu CX to build amazing customer experiences and achieve these benefits:

1. Brand Differentiation

2. Builds Customer Advocacy

3. Increases Profitability

Q. How can customers use Kiahu CX in their environment?

A. Use Kiahu CX in your environment to create amazing customer experiences by:

1. Configuring customer-centric business processes.

2. Extend to solve industry specific problems, rather than work around them.

3. Integrate with existing systems to build end-to-end customer solutions, rather than fragmented point-to-point solutions.

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Script/Flow

Our initial ideas of the script/flow of the video is as follows, however, we are keen for any input/feedback as to how this could be improved:

1 Problem

1.1 Competing in business is fiercer than ever.

1.1.1 Products are becoming more commoditised

1.1.2 Margins are getting smaller

1.1.3 Customers are simply more demanding

1.2 That’s why the customer experience has become so critically important.

1.2.1 Optional Quote: "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful" - Jeff Bezos, CEO Amazon.com"

1.2.2 Optional Quote: "The customer experience is the next competitive battleground" - Jerry Gregoire, CIO, Dell Computers

2 What is Kiahu CX?

2.1 That's where Kiahu CX comes in.
2.1 Kiahu CX is a Customer Experience Application Framework.
2.3 It provides the base on which to build highly differentiated business applications that deliver amazing experiences to your customers and employees.

3 Benefits

3.1 Differentiate Your Brand

3.1.1 Kiahu enables you to differentiate your brand. It’s open-source model allows you to configure unique processes that are centred around your customer; creating experiences that connect you and your customers in exciting new ways.

3.1.2 By using Kiahu you can obtain true brand differentiation and sustainable competitive advantage; amazing experiences that your competitors can’t match with their out-of-the-box CRM.

3.2 Build Customer Advocacy

3.2.1 Build customer advocacy. Kiahu's flexible design means you can easily extend it to solve Industry specific problems to delight your customers.
3.2.2 Plus its modular design allows you to proactively evolve business processes to meet the changing needs of your industry and create loyal, long-term customers.
3.2.3 It also integrates easily into your environment allowing you build end-to-end solutions for your customers while leveraging your existing investments.

3.3 Increase Your Profitability

3.3.1 Brand differentiation and happy customers means more business! Delivering compelling customer experiences will drive revenue growth through increased market share and wallet share.
3.3.2 Kiahu also facilitates continuous improvement of your processes to increase employee productivity and lowering your costs.
3.3.3 Oh and did we mention Kiahu is FREE?

4 Next Steps

4.1 Here at Kiahu we believe in technology as a business differentiator, and flexible, cutting edge technology the key to success. So if you’re serious about creating true brand differentiation, use Kiahu CX as a base for your next software project and amaze your customers.

4.2 www.Kiahu.com – Differentiate.

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Style

+We would like to be seen as more approachable than most enterprise technology companies. So we would like the animation to be clean, fresh, light, modern, Web 2.0, Fun, Bold, with clear calls to action.

+ Our draft website designs are attached below for input on style/colours/typography etc

+ We would like video similar to this: http://vimeo.com/21654605

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Design Requirement

+ Accepted file formats: For the final handover we want the full video and base files (e.g. Adobe After Effects file and all content).

+ The width needs to be a size that will work with every size computer screen.

+ All graphic elements used for the design must be copyright free.

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Media Types

+ Video

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Media Length