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Brand Build UK (1)

Project requires...: Ideas and Production

Slurp.co.uk is an innovative wine and spirits e-retailer. We have 4,000 products mostly wines with a small amount of spirits. Our UPS is basically that we are an Amazon for wine. Are selection is much wider than any of our competitors (Majestic have around 1,000 SKUs for example). We operate only online and have no stores. Our prices are extremely competitive because we have very low overheads. We have tried to design our website and brand to be professional and slick but also fun and un-stuffy. We are very 'search' orientated, and have the search bar very prominent in our site. We also use tags extensively and have produced an online sommelier which matches tags with food and occasions to produce suggested wine pairings. Our typical and target customer is male, web savvy, knows a little bit about wine but not too much, is quite busy and comparison shops.

What we a looking for from a viral is not just a voice over of our screen shots - we doubt anyone will be very much interested in that. But at the same time our target market does tend towards affluence and refinement. We need something that can genuinely be viral but also will not trivialise the business of buying wine. Games and quizzes definitely are a possibility. One thing I have long longed to do would be some type of 'timed' quiz where a quiz was trailed in advance to be 'going live' at a certain time and then it is genuinely against the clock - the first person to get all the answers (multi choice) right and clicked 'send' would stop the quiz for everyone and be revealed as the winner. And the price would be something genuinely decent (maybe £1,000 of wine something like that). I know this has the disadvantage of requiring people to be online at a certain time but perhaps that could be turned to our advantage as a kind of 'event'. Anyway, that is an example of the kind of thing that I would be happy to pay for, and once the format was in place it could be used again and again.

Other ideas along those kind of lines would be really welcome.

Flash game

Flash animation

Video clip

3D animation

Quiz

Target market:: None specified

Slurp.co.uk

www.slurp.co.uk

£600

GBP
$899 / €658 approx

20 days ago

deadline passed on

19 Feb 2010

About the Brand

No information provided.

Supporting Materials

None

2 Pitches

1-2 of 2 pitches

PaddyRobinsonGriffin

Mmale Ccreative Ppublisher

Comments and questions about this Project

How leftfield can we go please? I know some brands want something very traditional, whilst others want something more bizarre (but catchy). Thanks.

posted by Paddy Robinson-Griffin 06/02/2010 16:29

Paddy - that's a tough question. Our customers are generally a bit younger and funkier than very traditional stuffy wine buyers. But at the same time our wines are generally mid to upper tier. Our average spend per order is around £110 and our average bottle price is maybe £11 or so. So a tough call - generally I would say 'left field' is fine so long as it isnt 'young adult' style left field. Our target customer base is 30-45 yrs old and predominantly male. Does that help at all?

posted by Jeremy Howard 06/02/2010 18:01

Great, I'll have a mull about it ;-)

posted by Paddy Robinson-Griffin 09/02/2010 16:23