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New Concept Gaming are looking for a viral campaign to promote their groundbreaking Wii accessory 'jOG'. For a large part of society it is pretty hard to motivate yourself to go out for a run. But if you manage to get out there then you usually feel great afterwards – both mentally and physically. Conversely, it is very easy to pick up a game controller and play on a video game – but when you are done, you haven’t done yourself much good and may feel nauseous from too much play, plus you have probably wasted your time and your parent/partner may be emphasising this for you. jOG combines the ease of playing a video game with the good feeling afterwards of going for a run. Videos showing jOG in action can be found in New Concept Gaming’s Youtube video channel: http://www.youtube.com/user/NewConceptGaming The information below should tell you everything you need to know about the product: jOG is the ground breaking add-on for the Wii that lets you control your game character movement by jOGing on the spot. Simply plug it in, clip it to your belt and you're ready to start playing your games in a new, exciting and active way! jOG uses New Concept Gaming advanced movement technology to let you control the movement of your on-screen character by your own body motion. You run, your character runs. You stop, your character stops. Amazing! jOG is compatible with all existing video games that use the Nunchuk joystick to control game character movement. Keep the joystick pushed in the direction you want to go and start jOGing to move your character in that direction. If you stand still, so does your character! Watch trailer jOG is not just an accessory to the Wii, it's a reason to get off the couch and get together with your friends and family to play the latest games. Each step that you take in the real world translates to movement in the game allowing for total gaming immersion. As an added health and fitness benefit, jOG also includes a calorie counter. An hour of using jOG can burn up to 400kcal! With this added benefit, every game you play has never been so rewarding and so much fun!

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