Not logged in
Adding product videos to your online store is still an idea in its infancy. Companies such as Zappos have used video to great effect (seeing up to 30% increases in conversion), but the format is still not widely used. That said, there is a growing number of sites that are looking to product videos as a method to increase sales and conversions online.
According to Internet Retailer, "Visitors who view product videos are 85% more likely to buy than visitors who do not." And "Retail site visitors who view product videos stay two minutes longer on average and are 64% more likely to purchase than other site visitors" according to Comscore, 2010
Product videos offer the online retailer the opportunity to show products in more dimensions and therefore build trust with the buyer. By engaging more with the viewer, potential buyers spend more time on your site viewing products and the product videos present you with an increased amount of time in which to sell the benefits of your products. Product videos also present you with a unique opportunity to build a relationship with the buyer that might otherwise be missed, either through a presenter or even perhaps a member of your team.
"But isn't product video production expensive?", I hear you ask. Via traditional methods, yes, but Wooshii offers you the opportunity to tap into a wealth of product video talent. You simply put together your budget and outline the details of your required videos. Grouping together your product videos will enable a creative to quote you for producing a whole series of product videos for your site.
Product video production is a skilled art, much like product photography is. Finding the right product video producer can be tricky. This is where Wooshii comes in, presenting you with the opportunity to put your product video production in front of thousands of producers.
RSS Feeds