Founder Arjun Anand wanted to communicate Verist Labs' services through a promotional video, but with
only two members of staff and a modest marketing budget, it was proving a challenge.
Rich media production such as video is notoriously expensive and the quotes Verist Labs received
meant that professional video wasn't a marketing option.
Verist Labs' founder explains,
"I really believe that we, as a start up, can now compete with the big
boys when it comes to video production. Professionally produced content doesn't have to be the luxury of the big budget anymore."
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