in60seconds

“We produce explanimations. ” Amsterdam, Netherlands

In60seconds produces explanimations, explanations in 60 seconds animations. Key role of our video's is communicating a complex message in a short amount of time. We work according to the '60 seconds' principal, which derives from the willingness of people to invest about one minute of their time to receive a message.

We believe in the power of video as a means to convey information effectively. The combination of motion graphics, sound and voice-over makes it possible to communicate a large amount of information in a short time and with high impact. Beside that, people nowadays don't accept only textual information is presented.

Producing a beautiful and fun "movie" is not our goal. The purpose of the video itself is what concerns us. Therefore we pay much attention to analyzing information, the intended audience and desired impact of the video. The result is a clear story in a measured and attractive visual style appropriate to the message and the underlying organization.

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