Wooshii Forum

As we know, Wooshii is looking to expand to offer pop promos/music videos - this is a great thing, and I hope budgets and so creative freedoms will be a lot higher! So, which pop promos have worked well for you? What makes a good pop promo?

I love the Ministry of Sound promos, they're usually bright, cheeky, sexy, fun and funny. They often have a narrative arc, are excellently lit, wonderful choreography, attractive dancers, funky attitude, everything a good promo needs... They do a great job of holding your attention whilst the catchy tunes hook into your brain. My absolute favourite has to be the promo for the re-release of Utah Saints' Something Good in 2008 which has all of these elements.

But what have I missed? What makes a good pop promo for you?

There are many I like, but one of my favourite ones Weapon of Choice by Fat Boy Slim, directed by Spike Jonze and starring none other than Mr. Christopher Walken. A true classic! Above all, it's a really fun music video.

I think the video isn't working, and Youtube doesn't allow it to embed, so here's the link:

wow, this would be great, i have done music videos before and would love the chance to work on them again

(see my video at: http://www.youtube.com/watch?v=Mpd9eXTHfB4)

i feel it is very important to fit the images transitions etc in with the lyrics and beat, also a bit of humor like the fatboy video above always works great, if not funny then a strong story that relates to the songs lyrics should be employed, im tired of seeing music videos that are basically the band pretending to perform on stage or in a room etc, we need some more creativity

prodigy - smack my bitch up

and

slipknot - vermillion

are great examples of story based videos in my opinion

we want more like this!

Good answers chaps :-)

I've remembered another favourite - rather more abstract and certainly not cheap, but it maps the music to the visuals very tastefully - It's Gondry, of course, with Chemical Brothers 'Star Guitar'

http://www.youtube.com/watch?v=wOx0ATXQdNc

It's a superb promo (which won't let me embed this decent quality version), every element syncs, even every person standing at the station syncs with a lyric. Enjoy it!

Almost forgot about this video that I find superb in terms of filmaking, R.E.M. - Imitation of Life - just one take and back and forth between different areas of the screen and forward and backward motion. Awesome stuff:

This could be a really good idea to get directors working with bands in different countries to where they usually work ...

The Gorillaz just release a new awesome music video for their new album, so it would be a time to remember the also awesome one who started it all: Clint Eastwood

This one is one of my favorites

And another i just remembered. Massive Attack has some real cool music videos, but imo this on of the best.

(no embed code available for this one)