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The world of corporate video production is changing. Do you remember when the most exciting thing in the world of corporate video was that John Cleese built up a large company based on the sale of training videos? (Actually they are pretty good.)
Corporate videos stir up all sorts of associations with boring, tiresome and the uninteresting. Corporate video productions have, for a long time, been the realm of grey suits coupled together with analysis of financial reports and on-site shots of factories.
The Internet has brought the corporate video to the fore as now every company has the opportunity to create its own video channel. With such exposure comes huge opportunity and corporate video now has the potential to both promote and market your business.
So what has changed? For one, equipment prices have plummeted, meaning that broadcast quality video is available to even the smallest business but more importantly the cost of distribution has been reduced to zero. The consequence is that video is now an integral part of a company's marketing strategy and no longer a boardroom fancy.
Here are our top 4 tips for getting the most from your corporate video production:
1 - Corporate video audiences
Think of them first. If you have people viewing your corporate video then you have a captive audience so do not waste it. Be short and succinct but don't forget to entertain your viewer
2 - Video Scripts
Make sure you have one. Unscripted videos come across poorly. No matter how insistent your CEO is that they can "wing it" on the day, the chances are they can't and you will spend valuable time doing retakes.
3 - Hire Professional Video Producers
Although equipment is cheap, skill is not. Wooshii can help you here. It doesn't have to cost the earth any more but a professional corporate video producer will ensure that your business is presented in the best possible light.
4 - Planning
Plan your shoot. You will have limited time with your corporate video producer, so ensure that you have quiet rooms, props and information to hand so that you don't waste valuable time.
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