Creating an amazing video isn’t enough to harness the power of a viral hit. Millions of search engine users are looking for interesting and exciting recorded content to watch. Taking care to optimise your videos will give you a much greater return on your investment. If you want to see your sales figures rise with the help of a promotional clip, try these four simple tips for greater search engine optimisation.
Create Video Sitemaps
Most companies embed their videos into their website, even if they also load them up for hosting on an external site. Building a sitemap that includes information on your videos will help Google, Bing and other search engines to index your content properly. These sitemaps are text files that include the title of the piece, related tags and descriptions that you can inject with proper keywords. This file is different from the sitemap used to navigate a website and uses a specific protocol determined by the search engine.
Utilise a Variety of Sites
Whilst you can use SEO tactics alone to get viewers onto your website to see new videos, adding the clips to external hosting sites can provide a boost in total views. YouTube is the obvious choice, but it is not the only one. Consider uploading your videos to Vimeo, Google Video, Yahoo! Video and BrightCove. Each host can offer a range of users that only browse that particular network. Some also provide powerful promotional tools for free or for a small fee.
Use Your Analytics
It’s much easier to make effective videos when you track the behaviour and profiles of the people who watch them. Learn from your past successes and mistakes to make each clip better than the last. YouTube has a full set of analytics tools for users. You can see the number of views on each video and note which topics and presentations were the most popular. Check the average age and gender of viewers to find an untapped demographic or to adjust your approach if you aren’t reaching your target groups.
End With A Call To Action
Each video should encourage viewers to take action, even if you are just asking for a Like on your Facebook page. Finish up each video with a reminder to make a purchase or sign up for an email list. The search engines tend to rank YouTube producers higher when they amass large amounts of followers, so request that your fans show their support by subscribing to your channel.