(Blog // Video News, Views and Tools)
The following guest post was written by Michael Litt from Vidyard.com, about the differences betwen player and video, following examples from their own platform (crossposted on their blog). A common question we get at Vidyard is the difference between a player and a video. What are they? And, how do they work? To clarify the …
Google Adwords for Video is a great opportunity to enter the ever growing online video world and take advantage of both Youtube (the second largest search engine on the web) and the Google Display Network which is the number one ad network reaching 89% of entire the online population. This post looks at the key …
The starting point for this recent brand survey by TubeMogul was to try and answer if video and particularly real-time bidding on video ads delivers “brand lift” or if it is all “direct response hot-air”, as they put it. This is probably due to a flawed measurent that is taken after campaigns are launched (measuing …
If you missed yesterday’s Webinar on Video Crowdsourcing, with Wooshii’s own Fergus Dyer-Smith, then no worries – we’ve got the video for you! Joining him are Peter LaMotte from GeniusRocket and Anna Sawyer from Trada, who will discuss – in 55 minutes – everything from video strategy, to content, cost and control over project and …
Wooshii’s CEO Fergus Dyer-Smith will be amongst six panelists – thought leaders in the crowdsourcing industry – to offer tips for SMB / SME marketers on how to use crowdsourcing tools for digital marketing success. In addition to recommending specific solutions, the panelists will weigh in on leveraging the power of a crowd, managing expectations/results, …
Screen recording can be a good and effective way to start using online video for your business, and there are many goals do doing it, from: – explaining, in general terms, what your business is all about; – tutorials on how to use your product or services (if it’s a site, or app, for example); …
Ok so now you know which browser supports which format of HTML5 video encoding, but what about the actual encoding of the videos? What formats there are and how to convert them? First, formats. The most popular video codecs for HTML5 are H.264, Theora, and VP8. Here some facts about all of them: H.264 – …
We’ve been testing this for a while now and it has gone live in the past few days: a curated video section here on the blog! There you’ll find plenty of resources about every aspect of video production and video marketing, like for example, “Handheld Techniques”: Just click the “Video Tutorials” tab above, and you’ll …
In a previous post, we talked about the main points about creating great videos for your website, and one of things focused was Distribution. In this post, we go further and see how you can maximize this aspect with the tools available nowadays on the web. If you recall, we talked about 3 main avenues …
