The Wooshii Blog

Guest Post

Auto-tune was a technology invented in the late 90's and used to correct the pitches of singers.

Nowadays, its use is still going on in the music business (Kanye West's latest album, for example) but lately has been a source of viral video goodness.

And why is that? Well mainly because the results of making something musically inocuous as a speech, converstation, or newsreel, and turning it to sound like music, is in most cases hilarious.

Also it elicits from you that WTF reaction, that what a strange video I'm watching reaction that will make you laugh, and want to share it with friends.

So ,one of the first cases in viral video history I remember using auto-tune was made by turning something as blant as the news into a song, in a series of very funny videos called Auto-Tune the News:




Auto-Tunes became so popular as a joke, that there's even "Iphone Apps for that". A notorious one is from notable auto-tunes user T-Pain, who has also got his own viral video:





A few days after this video became a viral hit, it was spliced up, mashed up and auto-tuned with an interview of President Obama, getting 1 million views in the process:







Then, we have a viral hit in which YouTube user melodysheep spliced together some clips from Carl Sagan Cosmos and auto-tuned them, creating a music video that got 1.1 million views in one month!




These are all great examples of what you can do with a lot creativity and without the need for great resource.

Auto-tune is can indeed a hot viral component.



Ricardo - wooshii.com/Ricardo