When we first saw the new Old Spice ad, we weren’t that impressed with it. Not if you consider the greatness that has come before it.

Named “Blown Mind”, this was the first ad in the series:

And although it wasn’t that great, it got 3.7 Million views.

But then we heard it was directed by devious minds of Tim and Eric of Tim and Eric Awesome Show, Great Job! fame, and things got more interesting.

You see, a new ad got out and this is far better, while still preserving the wackiness and nonsense style of Tim and Eric. Called “Bounce” it was released yesterday and already got 700.000 views (in under 24 hours). Take a loook:

How ridiculous is that?! Great stuff!

Not only that, but they released another one of the series yesterday, although it isn’t that good as “Bounce”. “Vending Machine” got 250.000 views nonetheless, all this in 24 hours too. Check it out:

Finally, there’s this final video also released yesterday, “Charmin”, with 180.000 views.

All in all, another good video campaign by Old Spice and something fresh after the Old Spice guy campaign. Plus, over 1 Million views in 3 videos over 24 hours isn’t that bad either!

UPDATE: A new video of the same campaign, “Bowling” was released on the day of the Superbowl, following the same style and sensibility of the others (craziness overall!), check it out:

Love the description too: This documentary film shows what happens when the most powerful scents in the universe become available in an easy-to-use spray form. :D