This is such a brilliant video, from the idea to the execution. Made for green energy company Ecotricity in a campaign to “drop the big six” (ie 6 of the most used energy companies in the UK) the video features real footage of collapsing towers but adding them cute anthropomorphic features.

On Youtube for 2 days, already got 400.000 views and one of the most shared videos worldwide since yesterday. Take a look:

It is yet another example of a relatively unknow company getting its brand out there and being talked by a lot of people, by using online video in a smart way.