There are companies out there are taking great advantage of online video, and we’ve talked about a few examples (Google, Kickstarter, Etsy are a few examples).

But lately we’ve also been taking notice of others that are taking it even further, and using online video as a proof of their product’s technical achievements and/or greatness.

What first caught our eye was this video a few months ago. With the suggestive title of “This is what it’s like to be shot at with an AK-47″, it’s by Texas Armoring Corporation (TAC), a company that “was tired of customers asking if his company’s bullet-resistant glass in its armored cars actually resisted bullets. So the CEO asked his employee to shoot at him with an AK-47. It’s loud, scary, dangerous, and completely awesome.”

Redefining what it is to stand by your product indeed! With the help of a simple online video (with over 4 million views now), they not only put their money where their mouth is, showing that product does indeed work, but also reached a huge audience with it.

Another recent example that caught our attention was the following one by G-Form, a maker of extreme electronics cases and athletic pads, that attached an iPad with one of their cases to a balloon that was flown to an altitude of 100,000 feet – then dropping abruptly to the ground. All of this filmed of course and easily shareable in video form.

It got 3 million views over the past week.

But if we think about it, that’s also what the now classic Will It Blend series has been doing for ages now: putting their money where their mouth is, making videos showing that their blender is so good that it destroys well beloved gadgets! Like, for example, the iPad (beware: if you’re an Apple fan, this may be painful to watch!)

This one alone got 13 million views, while the whole series has 185. And the Will It Blend series even has another element that makes it genius: taking advantage of topical subjects (or in this case, gadgets that are highly awaited and coveted).

Anyway, this sort of video doesn’t work for every company or every type of product. As we’ve seen, it’s more suitable for more technical products and in many cases extreme ones. But if you can find a situation where you can successfully test your product in a extreme condition, then you may have a viral hit in your hands!