Ikea already had a viral marketing hit a few moths ago with a very clever and well done Facebook campaign, and later with a video explaining said campaign:


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At the end of last week they released a video with an experiment (read: making a new ad) where they let loose a hundred cats into one of their stores!

It got 1.6 million views since last Thursday.

And the result was also the following ad (in full), which was already 360.000 times since Friday on Youtube:

Another example that making of videos of interesting stuff, also tends to go viral, and that’s easy to understand: people want to know how a particular amazing video was done.