This is not a recent trend. In fact, most of the top most seen videos on Youtube in 2009 were also music videos. But I’ve never seen such a big predominace of this types of videos over other types. So, in the past 24 hours, we have:

1 – Justin Bieber feat. Ludacris – Baby (Vidéo Promo) – 62,130,068 views

2 – Lady Gaga – Telephone (Official Explicit Version) ft. Beyoncé – 39,888,912 views

3 – Rihanna : Rude Boy (Official Video) – 33,350,065 views

4 – Justin Bieber – Never Let You Go – 8,931,639 views

5 – Lady Gaga – Bad Romance (Official Music Video) – 238,127,269 views

6 – Timbaland – If We Ever Meet Again ft. Katy Perry – 8,335,008 views

7 – Justin Bieber – One Time – 66,171,000 views

8 – B.o.B – Nothin’ On You ft. Bruno Mars [Official Video] – 3,673,224 views

9 – Owl City – Fireflies – 13,435,393 views

10 – We Are The World 25 For Haiti – Official Video – 37,379,683 views

11 – Jay-Z feat. Alicia Keys – Empire State Of Mind (Official Music Video) – 41,946,259 views

12 – Timbaland – Carry Out ft. Justin Timberlake – 6,515,376 views

13 – Old Spice | Flex – 410,567 views This is one of the non-music video virals, an Ad by Old Spice being shared a lot since yesterday:

But let’s continue with the list, shall we?

14 – Aerosmith – I Don’t Wanna Miss a Thing – 57,620,193 views

15 – Iyaz “Replay” Prequel Music Video – 21,586,503 views

16 – Miley Cyrus – When I Look At You – 3,735,728 views

17 – Owl City – Vanilla Twilight – 2,568,100 views

18 – Black Eyed Peas – Meet Me Halfway – 13,416,689 views

19 – Jason Derulo – Whatcha Say – Official Video – 52,891,691 views

20 – He Lives: Testimonies of Jesus Christ – 88,059 views So what to make of this?

It’s pretty clear that music videos have a lot of viral potential, particularly when it’s from an already big name in the music industry. Although it doens’t have to be when the video has creativity, originality, and artistry above average. Sometimes, the two go together, like in the amazing OK Go video we already featured here but will show one more time:

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