So this week I have been on a bit of a sales mission. Direct sales are a great way to examine your product. It gives you first hand insight into exactly what the client wants, thinks he wants and their perception (if any) of your product or service.
Some questions pop up time after time so here are my viral marketing benefits

• Viral marketing is one of the few potentially cost-free methods for successfully promoting a business transaction.

• Viral marketing campaigns don’t have a stop date like traditional advertising. They can go on indefinitely.

• You don’t have to monitor your campaigns all the time. In traditional advertising you have to track every dollar you spend. But with viral marketing, you won’t have to monitor the dollars because you won’t be spending any.

• Your brands will start to gain a life of its own. Viral marketing is a medium that allows you to be as creative and zany as you want, without any restrictions or reservations

• Your search engine rankings will soar. Ranking on search engines is partly determined by how many links lead to your site. Every time someone embeds your video, links to you, links to your content, etc. you get brownie points with spiders and the engines they serve, like Google and Yahoo.

Of course, traditional advertising has its upside as well, but if you’re just starting out or you don’t have a lot of money to spare (or perhaps you have a niche market that can’t be targeted by traditional media), viral marketing may be the solution for you.