A round up of all those interesting articles I have read this week. Hope they are of use

Crowdsourcing

Coffee Beans and Crowdsourcing « Jason Spector - http://bit.ly/TVHFD
‘Whether it was viral or word of mouth, it was always based on the content’James Hong: - http://bit.ly/1HfGQH

Bootstrapping and Marketing

If you are building a web app you must read this – Getting Real: The Book by 37signals - http://bit.ly/XxiI2

Basic but suprising how many people forget – People buy benefits, not features -http://bit.ly/37keUz

Web entrepreneur: ‘Social capital’ is key
- http://bit.ly/48hzUh

How To Protect Your Brand Online - http://bit.ly/1hOc29

Business Bootstrapping Rule Number 8: Find a Mentor - http://bit.ly/3ioHrD

51 (no less !!!) Free Marketing Tips from Growth Nation – makes interesting reading -http://bit.ly/3aYlG9

Startup Marketing Advice from Balsamiq (the blog rocks almost as much as the product) - http://bit.ly/jdnrS

Ten Rules for Bootstrapping Your Business
- http://bit.ly/14wFDS

Viral Marketing

Guy Goes Viral, Gets Written Into VW’s Script - http://bit.ly/3uMSAe

How Ideas Spread | what makes them go viral - http://bit.ly/3EfeWm

Social media changes everything, except the need for creativity - http://bit.ly/2jqURQ