Well almost to follow on from my last post.. For those that haven’t seen it here is Rory Sutherland vice chairman at our friends, Ogilvy giving a talk atTED this year. I’m a huge fan of all things TED but this is one of the funniest most entertaining you’ll watch.

Sutherland makes the argument that advertising’s power to alter people’s perceptions can be harnessed for good rather than evil—that it could help preserve the world’s limited material resources by emphasizing the perceived value of things over the “real” value. He says:

“If you want to live in a world in the future with fewer material goods, you basically have two choices: You can either live in a world which is poorer, which people in general don’t like, or you can live in a world where intangible value constitutes a greater part of overall value.”

Well worth the watch

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