Memes and Sequels

One way to increase your chances of your promo / advert / rich content going viral is to look to produce a sequel or meme

A sequel is exactly that. Find a viral that has already done well and follow up with your own version or a remake. A meme (in viral terms) is essentially that taken one step further i.e. many people do this and many sequels get made.

Here are a load of examples

Downfall

The first ever Downfall was a film (I know). What was the first parody? According to YouTube it was the Xbox live parody (http://www.youtube.com/watch?v=sfkDxF2kn1I). Personally it is not my favourite so have put some others here.

What I love is that a fairly simple task of adding subtitles over a well known film created viral sensation and turned into a true meme


Caaktail

Similar things have happened with remixing film trailers (just one listed below). You’ll find hundred if you look around

iDroid

Here is a classic example. The below viral for iDroid did really well and got over 2mil views very quickly. Just today I noticed the second video. A fight back at the iDroid comes from and account called droiddont, (nothing to do with apple apparently). When I first checked it today they had 20 views. 1 hour later they were at 210 000 (not bad going)

Start wars kid

A classic initial viral with follow ups.

Yet again all these examples prove that virality is not necessarily linked to production quality. More ever it is linked to great ideas and creative people using what ever tools at their disposal.

That’s why we, (Wooshii) love it