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What is Viral Marketing?
Viral marketing is an idea that spreads and an idea that while it is spreading actually helps market your business or cause. A good viral campaign is one that engages with your audience enough for them to think "I want to pass this on". The effect is that a simple message can be passed through a demographic of peers quickly.
Small Budget Big Numbers - Transport for London
• 5 mil+ views in 1 month ! 
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